The Future Thanks You is a digital hub and 360 campaign designed to encourage viewers with positive visions of a sustainable future powered by renewable energy.

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CLIENT | Purpose, The United Nations, Fortescue, The Rockefeller Center

ASK | Create a campaign that counters climate mis- and disinformation, and shapes mainstream climate narratives by promoting renewable energy as a climate solution.

CONCEPT | The Future Thanks you tells community stories from each of the world’s seven continents depicting a global image of a sustainable future by and sharing climate awareness in an uplifting and encouraging tone with positive and accurate climate information.

WHAT I DID | Creative Direction for ideation phase 1 | Copywriting for press releases, blog, social captions, web content, campaign headlines and tag lines

Creative Direction: Gabrielle Choo, Yarminiah Rosa
Art Direction and Design: Suma Balaram, Rebecca Hovland
Strategy: Isobel Bruce, Sofia Mutinelli
Campaign: Alexander Navarro, Nathan Lucas, Sam Jackson
IML: Petra Said
PM: Lisa Chau, Court Williams, Clare Dimmock

www.thefuturethanksyou.com