I’m the co-founder and creative director of Purposerosa a sustainable lifestyle brand and community making purpose less intimidating by affirming purpose in the ordinary.

CREATIVE DIRECTION
Visual content, experiential design and photography is at the core of how I engage our audience and inspire our community. As creative director I develop, refresh and implement our brand guidelines in our digital and physical products. I design digital content for all of our channels including our website, newsletter and social.

CAMPAIGN STRATEGY
I lead our strategic partnerships and creative strategy to reach our core audience. I enjoy creating and producing each of our video and photo campaigns. Here’s a couple videos I shot and edited for our Mexico + Bali inspired collections.

JEWELRY DESIGN
I design our jewelry with repurposed materials, sourced ethically and handmade with intention and care. In the past we’ve used a variety of materials such as chili peppers, rose petals and doll feet. I now primarily use broken mirror shards in wrapped in sterling silver as our main design material as a vehicle to inspire people to see one another and themselves more clearly.