#HolidayFeels is the 2019 holiday campaign for Shea Moisture that captured the essence of what makes the holiday’s special: the love felt in the presence of friends and family.

CLIENT | Unilever: Shea Moisture

ASK | Create a powerful holiday campaign to drive sales of Shea Moisture skin and beauty products during the 2019 holiday season.

SOLUTION | #HolidayFeels is a 360 campaign that captures the essence of what makes the holiday’s special: the love felt in the presence of friends and family.

CONCEPT | Cast an inclusive group of models to tell a story of what the holiday feels like to people at all different phases of life: sisterhood, motherhood, partnership and friendship. Rooted in the idea of giving the gift of Shea Moisture, pairs of couples show their loving bond through various gift-giving scenarios.

WHAT I DID | Concept co-creation | Art Direction | Creative Strategy