Editor’s Desk is a branded social video series in partnership with Ulta Beauty that showcases a day in the life of an African American beauty editor at her office.

CLIENT | Ulta Beauty

ASK | Promote Ulta Beauty’s 21 days of beauty sale in an organic and engaging way

SOLUTION | Editor’s Desk is a custom IG story series that showcases a day in the life of a MadameNoire beauty editor at her office. In each video, she reviews her favorite Ulta Beauty items on sale. The result is a candid and enaging IG story that offered value and opportunity for our audience.

WHAT I DID | Direct | Art Direct | Concept | Script | Set design | Video Editing

VIEW FINAL VIDEO | https://www.instagram.com/stories/highlights/18000455617252611/?hl=en