TikTok and Purpose made climate change go viral in 2024 via #VerifiedChampions
CLIENT | Purpose, TikTok
ASK | Increase awareness among TikTok users about climate change, how to spot climate misinformation, and how to report it within the app.
SOLUTION | Verified Champions is a campaign that pairs influential content creators and climate experts from UAE, Brazil, and Spain together to engage their respective audiences with climate change facts.
TASK | Support our content creators with capacity building tools, content guidance, and information to communicate climate facts, and increase climate awareness amongst their audiences.
WHAT I DID | Copywriting | Newsletter Strategy | Script Writing | Content Conceptualization | Brief creation, including key messages, to guide content creators on creating their own climate-focused content on TikTok
Creative Direction: Gabrielle Choo
Design: Suma Balaram, Diego Justino
Strategy: Caro Rego, Isobel Bruce
PM: Lisa Chau, Nada Ezzat