PERSONAL PROJECT
WHAT | #PurposeIs is Purposerosa’s social campaign committed to telling a global story of purpose.
GOAL | To involve more people in a global conversation about purpose. For the relaunch of the series, I designed a new visual identity to accompany each featured conversation.
CONCEPT | The theme of flowers relates to the blossoming of each subject as they explore their identity as it relates to purpose. The faint contour of a world map in the background hints at the inclusion of various voices from all over the world.
WHAT I DID |
Creative Direction
Photography
Concept
Casting
Art Direction
Graphic Design
Mood board
Copywriting
Videography
Video and Photo Editing
Conduct Interviews
