Ride to Wellness is a two-part branded video series in partnership with Buick about the wellness journey of Cat Lantigua as a woman of color creating her own lane in the wellness industry.

CLIENT | Buick

ASK | Promote the 2021 Buick Envision vehicle to a Black Millennial audience via a branded content series.

SOLUTION | Wellness Envisioned is a two-part profile video showcasing the story of Cat Lantigua, an afrolatina millennial navigating her wellness journey on her own and in community.

CONCEPT | Created in the midst of the 2021 phase of the pandemic, the freedom and independence offered by the Envision vehicle was top of mind for our client but more importantly, a radical new sense of self-prioritization and connection to community was emerging in our audience. Our goal was to marry these two realities by creating a two-part profile video that introduced the Buick Envision vehicle to our audience and helped our viewer feel seen and reflected in the content. In the first video, Ride to Wellness, we are introduced to Cat’s story of wellness. In the second video we see her in conversation with other Women of Color in Wellness.