CLIENT | Facebook
ASK | For Facebook’s 2021 Black History Month content slate, Facebook was looking to sponsor original One X + One Yard content featuring black stories
SOLUTION | Create an eight episode series that aired on Facebook platform
STRATEGY | Focus on the glamour and rigor that makes HBCU bands so special
CONCEPT | We partnered with five incredible students at Jackson State University and featured what it meant for them to be part of an HBCU band and why they loved the art form. What we got in return was a gorgeous display of Black excellence at both a student and a senior leadership level.
WHAT I DID | Art Direction | Research | Screening Interview