CDC

An intimate three part video series that chronicles “Notes to self” from breast cancer survivor Charity about what she wish she knew, what she knows, and what she want’s others to know about overcoming breast cancer.

Notes to Self is a three-part video series in partnership with The CDC about a woman named Charity sharing what she wish she knew about surviving breast cancer.

CLIENT| The CDC

ASK | Create original content for the CDC’s 2020 Bring Your Brave breast cancer awareness campaign featuring Charity, one of their select breast cancer survivor ambassadors.

SOLUTION | Notes to Self is a three-part video series written as an open letter from our main character, Charity, to herself. In each video she speaks to herself at various ages of her life sharing what she wish she knew, what she knows now and what she wants others to know about surviving breast cancer.

CONCEPT |
Bravery is not about fearlessness, it’s about how you navigate the hard times despite fear. I created this series in order to capture the essence of what it takes to coach yourself through hard times. *note: we created and shot this during the pandemic completely on iPhone. I directed these virtually in what was an incredibly challenging time for our talent and our crew, I’m proud of what we made with patience and grace.

WHAT I DID | Creative Direction | Art Direction | Virtual Direction | Script | Post production supervision